The classic company opens a new store

Micki Toys opens a new store in Gemla this summer.

– We want to offer even better offers, says Jonas Aronsson, CEO of Micki Leksaker.

The classic company Micki Toys closed its factory store in Gemla in December last year. But already at the closure, the company's CEO, Jonas Aronsson, announced that they would open a new store in a new vintage.

– We will go even more to a factory outlet compared to this store, which has sometimes been seen as a regular store. We want to give even better offers, Jonas Aronsson, CEO of Micki Leksaker AB, previously told VXOweek.se.

Now the shape of the new store has taken shape. On June 29, the factory shop will open in a building on Micki Leksaker's staff parking behind the company's premises. It will be unmanned and customers will scan the goods off the shelves and then pay on their own.