Tourism is increasing in Kronoberg
According to Kronoberg Region, the county is the region in Sweden that has the largest proportion of foreign visitors. Last year, Kronoberg County had over one million tourist nights. In addition, the tourism industry has increased its turnover and has more employees than ever.
- We are the region in Sweden with the largest proportion of foreign visitors. Our priority markets are Germany, the Netherlands and Denmark. Småland is one of the relatively few place brands in Sweden that is known in an international market, thanks to Astrid Lindgren and Ikea, says Oskar Wijk, CEO of Destination Småland.